LUA Sub & Grill
LUA is a Vietnamese sub and grill brand rooted in traditional bánh mì culture, offering bold, flavour-driven meals in a fast, casual setting. The work explores the application and reinterpretation of an existing brand system across packaging, menus, and environmental graphics. The goal was to elevate the brand presence through a cohesive and modern visual language. The resulting applications showcase a vibrant, engaging identity that enhances the overall customer experience.
Brand Identity Packaging
Menu Design
Environmental Graphics
Social Media
Credits
Brand Guidelines by Rebekah Amaya
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