LUA Sub & Grill
LUA is a Vietnamese sub and grill brand rooted in traditional bánh mì culture, offering bold, flavour-driven meals in a fast, casual setting. The work explores the application and reinterpretation of an existing brand system across packaging, menus, and environmental graphics. The goal was to elevate the brand presence through a cohesive and modern visual language. The resulting applications showcase a vibrant, engaging identity that enhances the overall customer experience.
Brand Identity Packaging
Menu Design
Environmental Graphics
Social Media
Credits
Brand Guidelines by Rebekah Amaya
Let’s Talk
If you’re interested in working together, fill out this form and tell me about your project, including the scope, deliverables, timeline, and budget.
If you just want to connect, feel free to message me here or through my other platforms.
I specialize in branding and visual identity, creating story-driven, visually strong work that connects with the audience. I’m also open to other creative projects and always love a good challenge.
Just tell me your idea, even if it’s not fully formed yet. I’ll help you shape it into something clear and thoughtful, so don’t stress about it.
I’ll get back to you as soon as I can. Thanks for taking the time to reach out, I can’t wait to connect with you!